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How to become Amway Business Partner

Starting your own business

To start the Amway Business one needs to buy the Amway Business Kit and be sponsored in the business by an already existing Amway Business Owner. Despite what you may have heard, starting an Amway business doesn’t involve handing over large amounts of cash. With your efforts and our knowledge, the Amway opportunity can become everything from a means of earning a little extra cash to building an international business. Where do you want to go?

If you are not an Amway Business Owner but if you are interested in Amway Business Opportunity please contact us at or you can call us on +91-9820359087.

Buy Amway Products:

If you are interested in buying the Amway products then you can contact us at at or you can call us on +91-9820359087. We have stocks in all categories including Nutrition & Wellness, Cosmetics, Homecare, Personal Care, Commercial and Catalogue Products.

Skin and Healthcare Products

Amway also caters a wide range of home care, skin care, healthcare and maintenance products with well known brands like Artistry, Nutrilite etc.

Amway has for the longest time been a company which made the network marketing scheme work. It encouraged IBOs to promote Amway products to establish businesses of their own, but also believe in the products that Amway created. Distributors are forever encouraged by Amway to try the products for themselves. The Amway group thrives on the generation of satisfied – repeat customers who don’t need to be reminded about the quality of Amway products.


Amway’s vast and well working product line also speaks of its success. From home care to health products, Amway has developed itself to be a brand that is effective, affordable and environmentally friendly.

Apart from the IBO system of sales and promotion of their products, Amway also has a liberal return policy of 180 days that applies guarantee on all items, in either online or catalogue shopping with delivery options.

Like any other business, signing up as an Amway IBO also requires commitment and focus. Proper positioning and advertisement of your Amway products will allow a higher number of people to take notice of what you have to offer. Rope in your colleagues, neighbors and family to help spread the word of your Amway product sales.

Amway’s IBO scheme allows people from all economic backgrounds and social standings to build a business of their own. Housewives, college students and entrepreneurs alike can now earn a steady income by selling Amway products.

Amway Networking

Amway has helped millions of people worldwide build and maintain their own private businesses through the sale of their products over the 50+ years that they have been functional. Achieving success with sale of Amway products is not difficult if you follow a simple 3 step process.

It is a common tendency of people to judge you not by your fancy job title but from what they perceive you to be as a person and what you think about your job. Confusing? Let me make it simpler.

A neighbor of mine used to love hiking. I would often see her out of her house with her hiking gear as early as 5am ‘so that I can get to the best point before any of the noisy family crowds do’ she used to tell me. I used to wonder what the fuss was all about but also marvel the fact that she had much more determination than me to pull herself out of bed that early on a weekend all for a trek. But every time I met her, she had a brilliant new story about how she took paths that led her to fascinatingly green spaces that she never knew existed. She also showed me this superb photograph of a sunrise that she caught on a chilly wintery morning. Her whole spirited attitude was not to entice me into becoming an ardent hiker like she was, but her enthusiasm for it caught nonetheless.

Using the same attitude and enthusiasm will selling your Amway products would help you a great deal. You shouldn’t hound your co-workers or neighbors with the sale of your Amway products, but the mere expression of enthusiasm will make people listening want to know more.

Once you’ve got your activities into the notice of the right people (your target audience) the remaining process is a breeze. People like following things that are currently going strong in terms of demand. Thanks to the internet you can keep your all of your target audience updated with the new stock of products that you might have. Online marketing never fails if used correctly. Apply your networking skills and knowledge of internet technology in helping your Amway business expand. You don’t need to be a computer or technology whizz. Just a simple (yet well constructed) email stating availability of Amway products to your target audience would help give your advertising a boost and also help in extended promotion (since your target audience might send your email to other people they know).

Using these simple yet effective strategies would help an IBO (whether a housewife, businessman or college student) reap benefits like none other!

How to have a beautiful skin?

Every person wants a beautiful skin whether a man or a woman. Especially a woman loves a skin which is spotless, which shines and a skin which is fair. Nobody loves to have a dull and dry skin on their face. People undergo a number of natural and medical treatments for obtaining a beautiful skin. This article is about few tips for getting beautiful skin.

Firstly, one must eat health food and drink lots of water. This will keep your skin internally good. Eating unhealthy junk food and oily food will definitely lead to pimple on your face making your skin look bad. Include health food items like leafy vegetables and other nutritious food items that will regulate your blood and keep your skin healthy. There are a number of small tips that one should follow to keep the skin beautiful. Clean your hands properly before touching it to your skin. If you’re applying any cream to your face or your face is undergoing any kind of skin treatment, do it with cleaned hands. The dirt on your hands might infect your skin and can even cause breakouts. Clean your skin immediately after you come home. If you apply make-up on the skin, it might cause irritation on the skin if it is not washed.

Your skin is exposed to sunlight every day. Make it a habit of applying sunscreens to your face and hands before you go out of the house. The chances of sunburns tremendously reduce due to this. Use a cleanser every morning you wake up. In the night, while sleeping, your face comes in contact with the pillow which might have some bacteria or hair product residue. Thus, clean your face with the cleanser in the morning. Also, wash your face in the night before you sleep. The whole day you are exposed to dust, sunlight, bacteria etc. which can cause infections on your skin. Thus, prefer cleaning your face at the end of the day. Prefer warm water to wash your face. Warm water opens pores. Once you wash your face, rinse it with cold water then. Cold water will close your pores. Provide steam to your face. It makes the skin healthy.

Exercise is also one way of keeping skin health. Cardio exercise will enable regular flow of blood thus leading to healthy skin. Exfoliate your skin weekly or monthly to remove the dead skin cells. The most important thing is avoid pricking your pimple on the face. If you prick one, it might spread creating another pimple. Stressed mind also leads to a dull skin and pimples. Make your mind free and keep tension away. Also, provide yourself with enough sleep.

One more important thing is to know your skin type. To treat your skin in a better manner to get immediate results, use products as per your skin type. This will never cause infection to your skin due to the treatment products. There are numerous such things that lead to beautiful skin. One must take care of their skin.

Importance of vitamin C in your body

Vitamin C is also known as L- ascorbic acid. Vitamin C is one of the important nutrients required for human body. One must include Vitamin C – rich food items in his diet. The absence of vitamin C may cause a number of problems. Thus, vitamin C should be included in your daily diet. There are a number of important things that vitamin C does. It is very useful to human body.

Vitamin C is best obtained from citrus fruits and juices. They are the richest source of Vitamin C. In vegetables, broccoli, cauliflower, cabbage, tomatoes, potatoes, beans, etc. have comparatively high content of Vitamin C. It is said that the Kakadu plum and camu camu contain the highest amount of Vitamin C. In meat, liver contains the maximum content on Vitamin C. In market, there are a number of Vitamin C tablets, syrups, juices, capsules etc available.

Studies have proved that how important role Vitamin C plays in maintaining good health, cardio vascular, cancer, stroke and eye health. Vitamin C also provides the human body with immunity to stay alive longer. It is said that Vitamin C also reduces the severity or intensity of common cold. One important function on Vitamin C is collagen production which is useful for healing of the wounds faster and easier. Vitamin C also plays a role in cancer prevention. It protects the cells and DNA strands from getting damaged. It makes the body more immune. If you consume vitamin C ideally, the chances of cataracts in your eyes become less. Diabetic patients should consume vitamin C as Vitamin C helps in maintaining blood sugar level in human body.

The deficiency of Vitamin C mainly causes the disease Scurvy. Scurvy leads to development of brown spots on your skin, spongy gums, and also there is bleeding from mucous membranes. There are a number of small health problems that may be caused to you. Yhus, have an ideal intake of Vitamin C.

Artistry product range – Top 5 largest selli...

Artistry is a cosmetic brand which is produced by Access Business Group and marketed by Amway. Artistry is one amongst the top 5 largest selling popular brands of cosmetic and skin care products. Artistry has a wide product range for colour cosmetics and facial skin care items. For skin treatment, Artistry consists of cleansers, toners, moisturisers, eye and lip care products, serums, masques and other special skin care products like anti-aging, brightening the skin tone etc. Artistry provides the customers with the cosmetic and skin care products as per the customer’s skin type and age. This not only produces the best effect but also eliminates the chances of skin infection due to product unsuitability.

Artistry has a wide range of cleansers available as per the skin type. For normal to dry skin, Artistry has “Essentials Hydrating Cleanser” which cleans and exfoliates your skin. For combination to oil skin, they have “Essentials Balancing Skin” which not only cleanses the skin but also acts as a shine control therapy throughout the day. Artistry’s “Time defiance cleansing treatment” is the best for aging skin. It provides firmer skin within 20 minutes. There are various toners for your skin for different types. For normal to dry skin, they have essentials hydrating toner and for combination to oily skin, they have essentials balancing toner. Made for all skin types, there is a product “Time Defiance Conditioning Tower”. If you want smooth, soft and silk skin there is “Treatage Skin Lotion”. For instant hydration of your skin, there is a Pure White Toner I.

Artistry also has good quality moisturizers. For a young and fresh skin, you can use “Time Defiance Night Recovery Creme”. Artistry has a special “Essentials Hydrating Botanical Spa Collection”. This is a collection of 3 things that is body wash, body scrub and body butter. Artistry has a cream specially meant for eye treatment. Applying this cream around the eyes will make the skin around eye firmer. This eye cream helps in reduction of wrinkles and loose skin around the eye. Artistry also has a number of serums for skin care, facial mask for dry and normal skin, cleansing mask etc. They also have special care cosmetic products such as “Pure White Spot Corrector”, “Essentials anti-blemish”, “Intensive Skincare Anti-wrinkle Firming serum” etc.

They also have cosmetic products for your eyes, cheeks, face and lips. Artistry has a wide range of colour cosmetics for eyes which include colourful eye pencils, total mascara, eye shadows colour, eye liner, eye brow definer, set of make-up brush set etc. they have different colours and designs’ make up palettes for your cheeks look more beautiful. They have good quality face powder, foundations of SPF 18/PA+++, pressed powder, hydrating foundation, time defiance firming crème foundation etc. Artistry also has lip products which will make your lips look for beautiful and luscious. They have a colourful range of lip gloss, lip definer, lipsticks, lip shine, etc.

Artistry has great products under the brand name. They have quality products and hence people rely on Artistry skin care and cosmetic products. They have fruitful results on your skin. Your skin is precious and you must keep it beautiful by taking care of it under proper treatment.

How to gain weight?

Health is wealth. Yes, you have to healthy for living a good life. when we talk about health, your body weight plays an important role. You must not be under-weight or malnourished. To leave a happy life, you have to stay fit. Eat healthy and stay healthy. There are a number of good ways of gaining weight. If you feel that you are slim and under weight, adopt these techniques.

Firstly, bring to your knowledge the exact reason for your less weight. Sometimes, a serious medical illness is responsible for body weight reduction considerably. Once you clear this thing, you are ready to undergo diet and treatments to gain weight in a systematic manner. Make a diet chart for yourself. Include all the food items that have more calories. Consume more calories than you actually burn them in regular activities. Yes, we know that you cannot eat each and everything that comes in front of you. But on the other hand, have a healthy 3-time meal that is a healthy breakfast, lunch and dinner. Also, while preparing your diet chart see to it that there a gap of 3 hrs between all your meals for the purpose of digestion.

Gaining weight doesn’t mean you stop exercising. You must exercise even while gaining weight. Resistance training exercises help in building of your muscles and increased metabolism rate as well. Your gym instructor will give your exercises which are required while gaining weight. Have protein rich food items after exercising and work out. Protein rich food items are fish, low fat dairy products, milk, meat, almonds etc. Just because you want to gain weight, don’t eat junk foods and fatty food items. They can in fact spoil your health and you will lose more weight. Include food items in your diet which are rich in protein, carbohydrates and fats. A healthy breakfast is a part of a good diet chart. Try and drink milk along with a banana and dry fruits every morning. You can also have curd, cheese sandwiches, chicken sandwiches, salads, fruits whenever you feel you are hungry.

Also, there is a major misconception that beer increases your weight. But it is wrong. Beer will give render nothing but just a beer belly to you. Thus, have a proper knowledge about what food items you consume. This will help you in gaining weight more easily and quickly.

How to loose weight in a healthy way?

Losing weight has been one of the major problems in some people’s life. Some people want to lose weight simple because of obsession while some want to lose weight due to health problems. There might be a number of reasons to lose weight which differs from person to person. Many people undergo diet, pills and even buy electronic gadgets for weight reduction. All these things might help you for short term and be ready to face the consequences once you stop using these electronic gadgets or stop dieting. You won’t remain the same but your weight will increase more than it was earlier. Losing weight is an easy thing but it requires patience. Following things in a systematic manner will always give fruitful results. The same applies to weight loss methods and techniques.

There are a number of ways for losing weight. You can opt for the suitable methods but in an organized manner. The first thing you must clear about yourself that whether you are really gaining weight or it is just an obsession. Start it with knowing your BMR i.e. Basic Metabolic Rate. BMR will give you the amount of calories that you need to consume every day activities like breathing or digestion. Get a calorie calculator and see how many calories you burn during your daily activities like walking, talking, sitting, exercising etc. The next thing you should know the amount of calories you consume every day. The last step to know whether you are gaining weight or losing is weight is to add BMR and calories you burn in everyday activity. Subtract the amount of calories you consume every day from the resultant addition amount. If you consume more calories than your BMR + calories burnt i every day activity, then be aware because you are on the track of gaining weight.

You can opt for any of the methods for losing your weight. Firstly, have a control on your diet. Check your diet for the food items which contain lots of fat and are responsible more increase in weight. You can reduce or even stop eating red meat. If you wish to continue consuming red meat then cook them in a diet-friendly manner. Avoid eating fried foods. Prefer food items which are grilled, roasted, boiled or baked. Another weight loss tip is to begin your lunch or dinner with salads and soup. At home, starting with soup and salad before the main course is a good way that will contribute to weight loss. How? If you eat salad and soup before your food, it will cure your hunger; prevent you from eating more than required and controlled intake of proportionate food. Replace your high calorie dessert ice-creams and brownies with fruits. This will not only prevent the intake of high calories from ice creams and brownies but also provide your body with nutritional elements such as vitamins, minerals and fiber.

Exercise daily! Your body needs exercise anyhow even if you want to lose weight or you don’t want to. The proper functioning of body needs regular bodily movements. Simple sitting at one place and just eating will lead to many health problems like obesity, digestion issues etc. You can exercise in whatever way you like to. There are a number of interactive and interesting exercises like aerobics. You can easily lose weight through aerobics. People who love to dance can reduce their weight by dancing. Dancing is one of the best exercises. Besides, there are yoga techniques and many other physical exercises too.

A proper combination of diet and exercise will lead to a fruitful weight loss in short time period. Thus, systematically work on your body and stay fit.

Could additives in hot dogs affect incidence of co...

ScienceDaily (Oct. 24, 2011) — The addition of ascorbate (vitamin C) or its close relative, erythorbate, and the reduced amount of nitrite added in hot dogs, mandated in 1978, have been accompanied by a steep drop in the death rate from colon cancer, according to data presented at the 10th AACR International Conference on Frontiers in Cancer Prevention Research, held Oct. 22-25, 2011.

However, the incidence rate for colon cancer has apparently not changed much since 1978, according to 2011 data from the SEER Cancer Statistics Review from the National Cancer Institute.

“It was proposed that N-nitroso compounds in hot dogs and other processed meats can cause colon cancer,” said Sidney S. Mirvish, Ph.D., professor emeritus at the Eppley Institute for Research in Cancer and Allied Diseases at the University of Nebraska Medical Center in Omaha. “We found that the level of total apparent N-nitroso compounds in hot dog links prepared in our laboratory fell as increasing levels of sodium erythorbate were included in the hot dog links.”

Mirvish and colleagues discussed the view that colon cancer was induced by components of the apparent nonvolatile N-nitroso compounds that occur in processed (nitrite-preserved) meat. Hence, Mirvish and colleagues investigated the effect of varying the erythorbate level on the N-nitroso compound content of hot dogs.

They found that the current level of erythorbate (500 milligrams per kilogram) added to hot dogs reduces the N-nitroso compounds to 2 nanomoles per gram compared with 180 nanomoles per gram when erythorbate was not used.

“When erythorbate was not added, 80 percent of the apparent N-nitroso compounds were found to be due to nitrosothiols, which are probably harmless, still leaving 40 nanomoles per gram that were attributed to possibly carcinogenic N-nitroso compounds,” Mirvish said.

If the level of N-nitroso compounds was an important cause of colon cancer, “the drop in N-nitroso compound content caused by the mandated changes in processed meat should have been accompanied by a drop in the incidence of colon cancer,” Mirvish said.

In fact, since the mandated changes were introduced 33 years ago, the death rate for colon cancer has dropped sharply. “This may have been due mostly to earlier detection and better treatment of this disease,” Mirvish said.

Mirvish concluded that the role of hot dog-derived N-nitroso compounds in the causation of colon cancer remains unclear.

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The above story is reprinted from materials provided by American Association for Cancer Research.

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Blood vessel mapping reveals four new ‘ZIP c...

ScienceDaily (Oct. 24, 2011) — A research team led by scientists from The University of Texas MD Anderson Cancer Center has discovered four new “ZIP codes” in their quest to map the vast blood vessel network of the human body.

The study, published online the week of Oct. 24 in the Proceedings of the National Academy of Sciences, brings science one step closer to the goal of using the vascular system to personalize cancer therapy, as well as fight obesity, heart disease and other disorders. Researchers also found that some addresses are shared in vasculature across the board instead of always being organ-specific.

The study is part of ongoing research to identify specific and unique addresses, or ZIP codes, within the body’s vascular system and use them to develop diagnostic, imaging and therapeutic strategies. Husband-and-wife research team Wadih Arap, M.D., Ph.D., and Renata Pasqualini, Ph.D., professors at the David H. Koch Center for Applied Research of Genitourinary Cancers at MD Anderson, pioneered the concept and were senior authors of the paper.

“By identifying vascular ZIP codes, we bring medicine closer to the ultimate goal of targeted therapies,” Pasqualini said.

Innovative methods help investigation

This study supports the Arap-Pasqualini lab’s ongoing research to show blood vessels are more than a uniform and ubiquitous “pipeline” that serves the circulatory system.

More than a decade ago, the group pioneered a screening technique that employs billions of viral particles, called phage, to discover, validate and use blood vessel diversity. The particles are packaged with small fragments of proteins called peptides that act as ligands. When injected into the body, they bind to specific receptors in the blood vessels and organs.

“This process is like a ‘molecular mass mailing’ to all addresses in the body,” Arap said. “The peptides travel until they find a target and bind to it, then with our novel technology we recover and identify them. Knowing the characteristics of the peptides and where they attach can help us understand the vascular system’s molecular makeup and develop therapies focusing on disease sites.”

This new study was the first in which researchers evaluated the molecular repertoire of protein diversity in several patients, targeting multiple organs at once.

In three cancer patients, serial rounds of peptide collection were followed by biopsies from various tissues to determine where and how the peptides homed, which enabled the enrichment of targeting peptides for identifying ligand-receptors. After systemic delivery of a peptide library to the first patient, phage were recovered from organs, pooled and serially screened in two subsequent patients. Large-scale sequencing was then performed.

“This uncovered a new twist for the vascular map,” Pasqualini said. “To this point, we had seen mainly addresses that were organ and tissue specific. Because of this synchronized method, we discovered some markers are vascular-associated at multiple sites.”

Shared addresses surprise researchers

Analysis revealed four native ligand-receptors, three of which were previously unrecognized.

Two are shared among multiple tissues (integrin a4/annexin A4 and cathepsin B/apolipoprotein E3) and the other two have a restricted and specific distribution in normal tissue (prohibitin/ annexin A2 in white fat tissue) or cancer (RAGE/leukocyte proteinase-3 in bone metastases).

The discovery of shared addresses especially intrigued researchers.

“No one knew about the novel aspect surrounding these particular proteins, and the fact that they can interact and come together to serve a common purpose,” Pasqualini said. “There are likely to be many more.”

A tissue-specific vascular-targeting system, comprising ANXA2 and prohibitin, was found as a ligand-receptor in human white adipose (fat) tissue vasculature. In earlier research, targeting of prohibitin with an apoptotic agent caused dramatic weight loss in obese rodents. The lab is applying to the Food and Drug Administration (FDA) to conduct a clinical trial for a new drug that will test this principle for weight loss in humans. Moving the impact forward This project establishes that large-scale study of the human vasculature can uncover many unidentified or unique molecular networks that can contribute to the treatment of many diseases.

“This endeavor and the applications of our findings are exciting,” Arap said. “There are going to be many more receptors and many levels of diversity. We’ve just scratched the surface.”

Translational applications, such as first-in-man clinical trials, have started within MD Anderson. The FDA has granted a safe-to-proceed status for the first vascular-targeted Investigational New Drug (IND). Three other drugs are in pre-IND stage, and several others are in pre-clinical laboratory phase.

“I believe these strategies to identify therapeutic targets on the vasculature are truly innovative both from a scientific and clinical perspective,” said David Cheresh, Ph.D., associate director for Translational Research at the University of California, San Diego Cancer Center and noted authority on angiogenesis and cancer metastasis. “Identifying such targets will ultimately pave the way for the next generation of smart/targeted cancer therapies.”

MD Anderson and some of its researchers, including Arap and Pasqualini, have equity positions in drug-development companies Alvos Therapeutics and Ablaris Therapeutics, which are subjected to certain restrictions under institutional policy. MD Anderson manages and monitors the terms of these arrangements in accordance with its conflict-of-interest policy.

Co-authors from MD Anderson’s David H. Koch Center are first authors Fernanda Staquicini, Ph.D., Marina Cardó-Vila, Ph.D., and Mikhail Kolonin, Ph.D. Additional authors include Julianna Edwards; Diana Nunes, Ph.D., and Emmanuel Dias-Neto, Ph.D., Eleni Efstathiou, M.D., Ph.D.; Jessica Sun, and Christopher Logothetis, M.D.

Other MD Anderson contributors include Anna Sergeeva, Ph.D., Department of Stem Cell Transplantation; Shi-Ming Tu, M.D., Department of Genitourinary Medical Oncology; Jeffrey Gershenwald, M.D., Department of Surgical Oncology; Jeffrey Molldrem, M.D., Department of Stem Cell Transplantation; Anne Flamm, J.D., Department of Clinical Ethics ; Erkki Koivunen, Ph.D., Department of Leukemia; Rebecca Pentz, Ph.D., Department of Clinical Ethics; Patricia Troncoso, M.D., Department of Pathology; Kim-Ahn Do, Ph.D., Department of Biostatistics; Gregory Botz, M.D., Department of Critical Care; and Michael Wallace, M.D., Department of Diagnostic Radiology.

Additional contributors included Martin Trepel, M.D., University Medical Center of Hamburg; Nalvo Almeida, Ph.D., and João Setubal, Ph.D., Virginia Bioinformatics Institute and Department of Computer Science, Virginia Polytechnic University; Stan Krajewski, M.D., Ph.D., at The Sanford-Burnham Medical Research Institute; Richard Sidman, M.D., (corresponding author), Beth Israel Deaconess Medical Center and Harvard Medical School; Dolores Cahill, Ph.D., and David O’Connell, Ph.D., Conway Institute of Biomedical and Biomolecular Science, University College Dublin.

This work was funded by grants from the National Institutes of Health, National Cancer Institute, the U.S. Department of Defense, AngelWorks, the Gillson-Longenbaugh Foundation and the Marcus Foundation.

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The above story is reprinted from materials provided by University of Texas M. D. Anderson Cancer Center.

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High fizzy soft drink consumption linked to violen...

ScienceDaily (Oct. 24, 2011) — Teens who drink more than five cans of non-diet, fizzy soft drinks every week are significantly more likely to behave aggressively, suggests research published online in Injury Prevention. This includes carrying a weapon and perpetrating violence against peers and siblings.

US lawyers have successfully argued in the past that a defendant accused of murder had diminished capacity as a result of switching to a junk food diet, a legal precedent that subsequently became known as the “Twinkie Defense” — a twinkie being a packaged snack cake with a creamy filling.

The researchers base their findings on 1,878 teens from 22 public schools in Boston, Massachusetts. The teens were part of the Boston Youth Survey, a biennial survey of 9th to 12th graders (14 to 18 year olds).

The teens were asked how many carbonated non-diet soft drinks they had drunk over the past seven days. Intake was measured in cans (355 ml or 12 ounces), and responses categorised according to quantity.

The responses were divided into two groups: those drinking up to four cans over the preceding week (low consumption); and those drinking five or more (high consumption). Just under one in three (30%) respondents fell into the high consumption category.

The researchers then looked at potential links to violent behaviour in this group, by asking if they had been violent towards their peers, a sibling, or a partner, and if they had carried a gun or knife over the past year.

Responses were assessed in the light of factors likely to influence the results, including age and gender, alcohol consumption, and average amount of sleep on a school night.

Those who drank 5 or more cans of soft drinks every week were significantly more likely to have drunk alcohol and smoked at least once in the previous month.

But even after controlling for these and other factors, heavy use of carbonated non-diet soft drinks was significantly associated with carrying a gun or knife, and violence towards peers, family members and partners.

When the findings were divided into four categories of consumption, the results showed a clear dose-response relationship across all four measures.

Just over 23% of those drinking one or no cans of soft drink a week carried a gun/knife, rising to just under 43% among those drinking 14 or more cans. The proportions of those perpetrating violence towards a partner rose from 15% in those drinking one or no cans a week to just short of 27% among those drinking 14 or more.

Similarly, violence towards peers rose from 35% to more than 58%, while violence towards siblings rose from 25.4% to over 43%.

In all, for those teens who were heavy consumers of non-diet carbonated soft drinks, the probability of aggressive behaviour was 9 to 15 percentage points higher — the same magnitude as the impact of alcohol or tobacco — the findings showed. “There may be a direct cause-and-effect-relationship, perhaps due to the sugar or caffeine content of soft drinks, or there may be other factors, unaccounted for in our analyses, that cause both high soft drink consumption and aggression,” conclude the authors.

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Journal Reference:

  1. Sara J Solnick, David Hemenway. The ‘Twinkie Defense’: the relationship between carbonated non-diet soft drinks and violence perpetration among Boston high school students. Injury Prevention, 2011; DOI: 10.1136/injuryprev-20011-040117

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Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.